Fabian Kamberi, CEO of Born, believes the problem with most AI companions is that they isolate individuals rather than foster real-world bonds. His vision centers on shared experiences that encourage collaboration and strengthen relationships.

Pengu, Born’s flagship product, reflects this philosophy. The app allows two users to co-parent a virtual pet, transforming what could be a solitary activity into a joint project. While Pengu operates on a freemium basis with more than 15 million users, the number of paying subscribers has not been disclosed.

The company, rebranded from Slay, has raised $25 million in venture funding from Accel, Tencent, and Laton Ventures. With the fresh capital, Born intends to roll out new AI companions, including an educational version, and expand into the U.S. market with a New York office.

Targeting younger audiences, Born is also building a new AI product for users aged 16–21. These companions will be designed to act like real-life friends, engaging with platforms such as TikTok and Instagram. Kamberi believes social sharing will accelerate adoption, and investors see Born as defining a new category of emotionally intelligent AI.